Business Incubator: Starting and running a Beauty industry business
*Курс буде проходити англійською мовою, але матиме українські презентації, а також частковий переклад з боку волонтерів у разі необхідності.
Join our slow-paced business incubator, across 9 weeks between March and May 2024, on Monday evenings and Tuesday middays, to strengthen your competitive edge on the Danish Beauty market.
Language: English (with slides in Ukrainian + partial translation into Ukrainian language)
Speakers:
Eva Renata Balasz - Expert within starting and running a business within the beauty industry; 7 years of experience as beauty salon owner in Aalborg, Denmark; Trained as a hairdresser, with follow up education in nail and eyelash extension techniques; Aware of the struggles an international faces in establishing a business within the Danish beauty industry.
Sissi Bak - Business Development and Marketing expert with over 10 years of experience in supporting SMEs grow their business in the Scandinavian Market. Sissi has also a strong background in capacity building and training, conducting sessions tailored for the Nordic market. She has developed and facilitated over 200 workshops and training tailored to entrepreneurs and SMEs in Scandinavia.
Narcis George Matache - Course developer and facilitator with over 300 workshops created and implemented in the past five years; Expertise in designing business courses aimed at international entrepreneurs in Denmark.
The course is aimed towards:
- People interested to start a business within the beauty industry in Denmark
- Beauty entrepreneurs that want to strengthen their competitive advantage in the Danish Market
Learning objectives:
- Get an overview of the business opportunities within the beauty industry in Denmark
- Understand how you can attract more Danish customers to your business, from the way your arrange your space to the way you speak with them
- Obtain a panoramic view of starting and running a beauty salon and get ready to start your own
- Learn how to thrive within the Danish beauty industry
Business Incubator program:
- Understand the beauty industry landscape in Denmark
- All about the typical Danish customer
- How to find, prepare and decorate your business location
- Procurement and suppliers - prepare the space for receiving customers
- Service delivery and communication with the client
- Marketing - Social media presence and online marketing; Danish rules on advertising
- Sales methods and techniques
- How to hire your first employee, scale your business and diversify income
- Visit to a beauty salon
- Funding and networking within the beauty industry
Module A: The beauty landscape in Denmark
Workshop 1: Understand the beauty industry in Denmark
5th March 12:00 - 14:00 (online)
- Types of businesses within the beauty industry
- Key players and major trends
- Market size and growth opportunities
- Gaps and opportunities in the market
- Case studies of successful beauty entrepreneurs in Denmark
- Associations for self-employed beauty entrepreneurs
Workshop 2: Understand the typical Danish customer
12th March 12:00 - 14:00 (online)
- The Danish consumer mindset
- Cultural influences on beauty preferences
- Demographics and consumer behavior
- Analysis of popular beauty products and categories among Danish consumers
- How to make a Customer Experience Enhancement Plan and Target Persona Profile
At the end of module A, the participants will receive a homework assignment to identify one aspect of their beauty business that could be enhanced to better align with the Danish consumer mindset (e.g., service, product offerings, or customer interactions). They will need to develop a plan outlining the proposed changes and how they anticipate these changes will positively impact the customer experience.
Module B: Your first business location
Workshop 3: Location
18th March 17:00 - 19:00 (online)
- Importance of location
- Key factors to consider when selecting a location
- Exploring different types of locations for beauty salons
- Estimating costs associated with different location options
- Obtaining necessary permits and license
- Ensuring compliance with health and safety regulations
- Decoration of the location
Workshop 4: Visit to a beauty salon
(to be determined together with the incubator participants) (physical event)
We will visit together a beauty salon to get a deep-dive into the behind-the-scenes of running a business within the beauty industry
At the end of workshop 3, the participants will receive homework to create a plan for finding and preparing a location for a beauty salon or another beauty business.
Module C: Open for business
Workshop 5: Procurement and suppliers
25th March 17:00 - 19:00 (online)
- Procurement policy and criteria for selecting suppliers
- Potential suppliers on the Danish market
- How to negotiate and conclude agreement with suppliers
- Overview of common terms and clauses in supplier contracts
- Payment terms: advance payment vs. deferred payment
- Inventory management and tracking
- Time booking platforms
- Policies and procedures for booking appointments, including cancellation policies
Workshop 6: Service delivery and communication with the client
2nd April 17:00 - 19:00 (online)
- Techniques for understanding and managing client expectations
- Identifying different communication styles and adapting approach accordingly
- Best practices for communicating with clients during service provision
- Strategies for handling client dissatisfaction and resolving conflicts
- Building rapport and fostering long-term relationships with clients
- Importance of non-verbal communication cues in client interactions
At the end of Module C, the participants will receive homework to self-reflect on their service delivery and communication with clients and prepare a step-by-step plan on how to improve it, if deemed necessary.
Module D: Get more customers
Workshop 7: Social media and online marketing + Marketing Act
16th April 12:00 - 14:00 (online)
- Marketing Act - rules for advertising
- Brief recap of key insights from the "Understand the Typical Danish Customer" workshop
- Overview of popular social media platforms in Denmark and best practices for establishing a presence
- Best Practices for Establishing Online Presence in the Beauty Industry
- Creating Visually Appealing Content
- Leveraging User-Generated Content
- Introduction to Online Marketing Tactics
- Case Studies of Successful Campaigns
- Marketing Action Plan
Workshop 8: Sales methods and techniques
23th April 12:00 - 14:00 (online)
- Techniques for identifying and understanding customer needs and preferences
- Strategies for effectively upselling and cross-selling to maximize sales opportunities
- Effective closing techniques to seal the deal and secure the sale
- Strategies for fostering client loyalty and encouraging repeat business
- Q&A and Action Plan Development
At the end of Module D, the participants will receive homework to prepare a social media strategy and marketing action plan.
Module E: Time for growth
Workshop 9: Hiring your first employees; Scaling your business; Diversify your income
30th April 12:00 - 14:00 (online)
- Assessing current business needs and identifying areas for expansion
- Understanding legal requirements and regulations for hiring in Denmark
- Recruitment and selection process
- Onboarding and training
- Strategies for scaling a beauty salon business
- Exploring additional revenue streams beyond traditional salon services
Workshop 10: Funding/Networking and Graduation event
(To be determined with the incubator participants) (physical event)
- Overview of different funding sources available to beauty entrepreneurs in Denmark
- Strategies for effective networking, including online and offline approaches
- Overview of key professional communities, associations, and industry organizations in the beauty sector
- Major conferences, trade shows, and events related to the beauty industry in Denmark
- We will invite all the participants for a graduation event in Copenhagen, for a networking event with other international entrepreneurs.
Ви завжди можете знайти більше інформації про майбутні майстер-класи та курси на нашому веб-сайті https://hub.dkiv.dk/uk/events, https://teuh.ehsys.dk/workshops та в наших соціальних мережах:
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